Freelance Designer

About Me

Web designer with 6+ years crafting WordPress-powered websites and digital experiences for clients across sports, finance, and e-commerce. Specializing in conversion-focused design, SEO-optimized builds, and brand consistency.

Experience

Design Consultant

Whitte Sport Sdn Bhd

July 2024 - July 2026

Developed and launched a full brand website from scratch, establishing Whitte Sport's first professional online presence.
Built an SEO content foundation that improved organic search visibility, driving consistent monthly traffic growth.
Grew the client's social media audience by developing a structured content strategy and consistent visual branding across platforms.
Created high-converting landing pages and email opt-in flows, helping the client build a targeted email subscriber list for marketing campaigns.

Freelance

Aug 2018 - Present

Developed and launched over 30+ across multiple industries, consistently meeting project deadlines and client expectations.
Improved Google PageSpeed scores from ~50 to 90+ for all clients, boosting organic rankings.
Reduced client onboarding friction by creating tailored post-launch training sessions, enabling clients to independently manage and update their websites.
Advised and migrated clients to better hosting solutions, cutting average hosting costs by 30% while improving website uptime and performance.

Fullstack Designer

Chartnexus Sdn Bhd

Aug 2022 - Jan 2023

Created and delivered multiple client websites under tight deadlines, maintaining brand consistency across all Chartnexus client accounts.
Redesigned web app mockups based on client feedback, shortening the client approval cycle by streamlining the revision process.
Audited and refactored the Chartnexus platform's CSS codebase, improving visual consistency across desktop and mobile breakpoints.
Produced social media graphic series that educated 20,000+ community members on platform values and trading strategies.
Developed HTML email mailers for product promotions, contributing to increased campaign engagement for new and existing product launches.
Designed a promotional brochure used in client acquisition efforts, helping position Chartnexus to new potential investors.
Produced and edited educational YouTube video content, helping users maximize platform value and contributing to reduced support queries.
Onboarded and trained new design hires, creating a smoother workflow integration that reduced ramp-up time for the team.

Skills

Design & Prototyping

Figma

Adobe Photoshop

Adobe XD

Adobe Illustrator

Canva

Web Development

WordPress

Breakdance Builder

HTML

CSS

JavaScript

Elementor

Marketing & Growth

SEO

Content Marketing

Email Marketing

Social Media Management

Google Analytics

Remote Collaboration

Zoom

Google Meet

Slack

Trello

Asana

Notion

Hosting & Infrastructure

VPS (Ubuntu)

cPanel

CyberPanel

Cloudflare

Publishing

July 8, 2025 | Apparel Design

The 11 Great Importance of Web Design For Business

What Are The Importance of Web Design For Business Web design is an essential part of any business’s success. Customers in this day and age are infinitely more connected to the internet than they have ever been before. The web has become a major comm...

December 8, 2024 | Apparel Design

Color Psychology in Branding: Influencing Customers Through Design

What is Color Psychology? Color psychology studies how colors impact human emotions, behavior, and perceptions. In branding, understanding this concept is essential for shaping how customers perceive and interact with a brand. Strategic use of color allows...

October 26, 2024 | Apparel Design

AI and the Future of Work: Preparing for an Automated Workforce

As artificial intelligence (AI) continues to evolve, it is reshaping industries across the globe, transforming how we work and what we expect from our jobs. AI-driven automation has introduced new efficiencies, enhanced productivity, and even sparked innov...

July 18, 2024 | Apparel Design

Social Media Storytelling: Crafting Compelling Narratives for Engagement

In this modern age of technology, storytelling has emerged as a potent tool for both organizations and individuals. Just posting content on the platform is no longer enough, it’s creating narratives that people feel deeply that matter. The chance to engage...

Case Study

Internal, Various Business

Streamlining Billing with Open Source

Invoicing is the part of creative work that nobody talks about and that’s usually because nobody has bothered to fix it. I did.

MLB Tigers

Designing 100s of Jerseys Worn by Malaysian Athletes

What started as a single jersey design brief turned into something I didn’t anticipate, a long-running design partnership that put my work on the backs of national athletes.

Let's Talk

Have a project in mind or want to discuss an opportunity? I'd love to hear from you. I typically respond within 24 hours.

PHONE/WHATSAPP

+6013 5988 270

hello@amirulbaharudin.com

WEBSITE

amirulbaharudin.com

@amirulbaharudin

amirul baharudin_

amirul baharudin_

I amAmirul Baharudin.Senior Fullstack Designer

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RM3. M

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About Me

My Background

My Approach To Design

Experience

Design Consultant