Apparel Designed
What started as a single jersey design brief turned into something I didn’t anticipate, a long-running design partnership that put my work on the backs of national athletes.
Bowls Malaysia and I found the same arrangement that worked with Whitte Sport: design work in exchange for revenue sharing. What I didn’t expect was just how deep the collaboration would go, or how proud I’d feel watching those jerseys compete at the national level.
Bowls Malaysia needed a designer who understood their sport, their community, and their brand & not just someone who could push pixels.
They had an ongoing need for apparel design at a pace and volume that required a reliable creative partner, not a freelancer they’d have to re-brief every engagement. Consistency and speed both mattered, and the two are hard to achieve without a designer who truly knows the brand.
I became their embedded design partner under a revenue-share model, developing a visual language for the brand that could flex across every occasion.
Over the course of the engagement, I designed hundreds of jerseys, each one tailored to different teams and events, while maintaining a coherent identity that players and supporters could recognise instantly.
Over 100 jersey designs delivered across the length of the partnership. Several of those designs were worn by Malaysian national athletes in competitive play. The arrangement gave Bowls Malaysia design consistency and speed that project-by-project briefs could never have achieved and gave me work that genuinely mattered beyond the screen.
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